If you’re not tech-savvy enough, you would be surprised that there is such a thing as search engine optimization (SEO). Everything you see in Google’s search results is a product of Google’s special algorithm. The list of websites that you see there is ranked by their relevance to the user’s query as well as how optimized their website is to Google’s web crawlers.
Many companies are eager to have their website on the top of the search list because studies show that most of the time, users tend to click the link of the first website that they see. The higher your rank on the search results, the more visitors you could get to your websites that would eventually lead to an increase in the leads and sales of your business.
Many businesses now are slowly learning of the benefits that they could get from implementing search engine optimization into their website yet there are still some who do not avail SEO services. So, what exactly is it and why are small businesses turning to SEO in Singapore to increase their online visibility?
What is SEO?
SEO is the optimization of your website’s design and content to increase its quality and improve its ranking in search engine results. This will then organically lead to a spike in internet traffic that is going through your website, which can potentially lead to sales. By making your website more attractive to search engines, you can maximize your visibility to your target audience on the Internet through free and unpaid search engine results.
How does SEO work?
If you are wondering how SEO works, then here’s a short rundown of the whole process. Search engines such as Google, have something called a web crawler that searches the whole vastness of the Internet to gather necessary information about websites and the content that they offer. It scans every website that it can crawl through and by looking at the design and content it helps the search engine determine whether a website is relevant to what a user is looking for. The search engine then stores the websites as indices and these indices are then used as input for the search engines’ algorithm to rank how relevant each website is to the given word or phrases provided by the user.
On how optimization happens, it is done by the people who handle the website’s content or architecture. Optimization can take many forms. It may come from the list of keywords, title tags and meta tags that you put into your website, or from scanning a search engine’s results page as a basis to designing how your website would look like. Optimization is all about how you would make your website more attractive to the search engine so that it would be able to understand and use your website as a reference whenever a user asks for a particular set of keywords.
How Can I Increase My Search Engine Ranking?
Knowing how SEO works, the next thing you would probably be asking is “How do I increase my website’s search engine ranking?” Several factors contribute to your website’s ranking. First of all, there is what you call the SERP or search engine results page. As the name implies, it is where users would see the list of websites that are relevant to what he or she is searching. The better the company’s website is placed on the SERP for related keywords and phrases, the more likely that your target customers can find your website.
Although search engines use various algorithms to decide your search engine ranking, you can still boost your SEO ranking by following some best practices. Here are some ways to increase your company’s ranking on the search engine results page:
- Produce unique and quality content.
One of the best ways to boost your SEO ranking is through the creation of unique and high-quality content. The more quality content you create, the more readers would tend to visit your site regularly. They would treat your site as a first stop when they want to know about something related to what your website offers. Moreover, just the idea that your website brings fresh and unique content could influence search engines to rank your website high for relevant keywords.
- Do keyword research
Another important element of SEO is keyword research. Some keywords are searched more by users than others. You may try checking out the search results of one of the listed keywords that you have and use the results as a reference on other possible keywords you can optimize to make your website get greater visibility.
- Make sure your site is mobile-friendly
You would rarely see websites now that are not mobile-friendly. Web programmers are now trained and advised to make websites that are flexible in terms of presentation. If you want to compete in the current digital marketplace, you should not only consider the PC users but the mobile users as well, given the fact that almost everyone now has smartphones.
Why Is SEO Important for My Business?
Regardless of your situation, SEO is relevant when you have a website for your business. SEO is important for your online success, whether your business is new or old, struggling or successful, big or small. In fact, SEO is still relevant, even if you are the only one in your industry. If you cannot implement SEO on your own, you could always have the option to hire an SEO company. In Singapore, you may try reaching out to HealthMark through their email (firstname.lastname@example.org), phone (6559 6135) or WhatsApp (9007 5432). Healthmark is an SEO company internationally recognized by the media as Singapore’s premier digital marketing SEO company for clinics, doctors and healthcare institutions.
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